• Understand the fundamentals of digital marketing, including the various channels, platforms, and
strategies available.
• Learn how to develop and execute comprehensive digital marketing campaigns across multiple channels,
including search engines, social media, email, and content marketing.
• Gain expertise in search engine optimization (SEO) techniques to improve website visibility and
rankings on search engine results pages (SERPs).
• Master the art of social media marketing (SMM) to build brand awareness, engage with audiences, and
drive traffic and conversions.
• Explore the principles of email marketing, including list building, segmentation, automation, and
analytics, to effectively communicate with customers and prospects.
• Develop skills in content marketing, including content creation, distribution, and measurement, to
attract, engage, and retain customers through valuable and relevant content.
